I can’t count the number of times I’ve gotten the call. Hey we had a problem with our production sound on our commercial or video and we want too try fix it in audio post. Granted there are some decent technologies and things available that can be done to help improve poor production audio, nothing can compare too or is more effective then getting it right in the front end. Here’s a few key pointers that all producers should know.
Be sure you have a quiet and quality sounding location. If your shooting on a stage it should have high ceilings, proper acoustic treatment and be well isolated from outside noise. You’ll also want to scout the location you choose ahead of time. If it seems questionable, contact your sound mixer and discuss, they’ll be glad you did and it will make a difference on set.
Second, hire a competent and experienced sound mixer. It takes more then a sound bag and boom pole and someone and someone who will accept your rate to be a good mixer. They should adequate experience, an excellent track record and come highly recommended from people you know and trust that have worked with them in the past.
So when your in the edit room they’ll be no doubt you did your job right because your audio will sound great going right into the picture editor. Once pic locked, you’ll want to do a final audio post mix. Many inexperienced production companies will skip this step. Some say well it’s just a corporate video or it’s just voice and music, etc. Why they don’t realize is how it affects not just the production quality, but it dramatically effects the end user experience. Even if you think it sounds good in the edit room sound professionals know that audio post mixing is not just fidelity and levels it’s about translation to different mediums Your mix often sounds good in the edit room, but unfortunately the end user has an entirely different experience. Smart Phones, tablets & lap tops are the pecking order and in order to get a consistent mix it will require special tailoring to the voice, music and or sound design. Big brands we work with such as Apple, Verizon & Coca Cola, Georgia Pacific know this so their content is always heard clearly and leaves a pleasant impression on the viewer.